Computers have become very much a part of lives today. With each passing day we are becoming more and more dependent on the wonder machine. They are absolutely essential as regards businesses. As regards small businesses the first and foremost thing that would be necessary is to have an efficient and effective computer network setup at the work place. A computer network essentially means linking up of the computers in the office area. The most important advantage of having such a system in place is that it saves plenty of time. Small businesses are no different and they too would benefit hugely with having such a system in place. Small businesses also use computers for their day to day smooth functioning. There are companies which offer exclusive Small Business Computer Networks This could help in the effectiveness of the business operation.
Computer network installation is the first step in having an integrated computer system at the work place. There are experts in the field that lend their services for doing so. Once the computer network installation is completed the functioning of the business enterprise becomes easier. A well-established computer network setup helps in the growth of the business. If not, with such tough competition around it is likely that businesses which do not use the potential of the computers to the fullest will be left out in the race. Companies which set up the computer network also provide the computer network maintenance. Such enterprises provide the necessary computer network maintenance from time to time and this ensures that the network system functions smoothly or else it may result in huge losses for your business. For the smooth operation of any business Small Business Computer Networks is absolutely essential. A small business computer network is as important as that of a large business enterprise. A good computer network would help in file sharing which would help in saving time. The use of other devices can also be shared. For e.g. an integrated computer network system would result in the sharing of peripheral devices such as the printer and this would invariably save money for the enterprise. Over a period these savings would make a huge difference especially in case of small business enterprises. Data can be shared at a faster pace and there can be a smooth flow of information and communication. Even data recovery is more effective with such a network system in place. If one computer fails due to any reason such as a hardware problem then the data can be recovered from another system where it has been saved. So this also makes it a safe system of operation.
All Computer network solutions can be found with the firms that offer computer network installation and other services. A good computer network at an office place has far reaching benefits for the business enterprise and its growth. It is best to approach a well known company that offers such services and have an effective computer network setup in place at the earliest.
Wednesday, July 29, 2009
Differences between Marketing and Advertising
Marketing and Advertising, although they sound like similar terms, in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.
Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.The easiest way to differentiate advertising from marketing is to consider marketing as a whole cake and if you cut the cake, advertising is one of the slices of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market.
Marketing is a marathon process involving many tasks that involve hours and sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.
Many companies often make mistake of confusing advertising with marketing. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values.
One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.
Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product.
Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.
Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.The easiest way to differentiate advertising from marketing is to consider marketing as a whole cake and if you cut the cake, advertising is one of the slices of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market.
Marketing is a marathon process involving many tasks that involve hours and sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.
Many companies often make mistake of confusing advertising with marketing. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values.
One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.
Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product.
Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.
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